Digby hogan
Digby is a director and technical artist who has spent over fifteen years at the intersection of cinematic storytelling and post-production. After starting his career alongside Jay, he founded The Empire in 2014, growing it into one of Australia’s premier post-production houses. Having delivered innovative solutions for global giants like Google, Subway and Flight Centre, he has built a reputation for instinct, adaptability and high-end execution.
While his foundation is in direction, Digby leads the technical R&D at the Fourth. He bridges the gap between traditional artistry and the cutting-edge tools required to push AI to its absolute limit. He views AI not as a shortcut, but as a new lens through which to tell stories, using his deep post-production background to maintain total creative control and ensure every frame serves the broader narrative purpose.
Jay Topping
Jay is a seasoned film director & Editor defined by a decade of high-end commercial experience. He has collaborated with leading agencies to helm major campaigns for global brands such as Google, eBay, Wrigleys, Woolworths and CommBank. His directorial skillset is rooted in performance-led storytelling and a distinctive visual craft that ensures every frame serves a clear and memorable purpose.
Jay’s transition into AI production is driven by a director’s need for precision. Having spent years managing complex sets and large-scale productions, he brings a level of technical execution and narrative discipline to AI that is rare in the space.
He does not just generate imagery, he directs it, applying nuance and rhythm to ensure that the final output feels intentional, human, and unmistakably cinematic.